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"We also target interests, which means there's more potential for a long-term relationship than with a site that's purely based on looks, such as Tinder." James hopes his firm will be adding "2,000 new users a month" by the end of the year.Facebook's guidelines prevent dating sites from using the paid advertising slots to promote themselves, but individuals looking for love are free to advertise, claims James."But if you promote it from your own Facebook page, your ads are likely to appear on friends' and family's pages," says James."We create a new Facebook page for each user, and have a specific methodology to target the ads from that page, so that you're not wasting leads on your relatives." The potential for Lovebook is vast, claims James.It's the best place to meet people, so why are people not using Facebook as a dating opportunity? It's so much more organic to meet people on Facebook than anywhere else online. They're not spending three and a half hours a day on Tinder for a reason. To me, Facebook is the greatest place to meet people. Why are people relying on Tinder and Bumble and all of the other apps? So the next time you want to swipe your way to romance online, I strongly suggest you use what everybody uses: Facebook. Why are people spending so much time on online dating apps? "We have no overheads," says James, who is the sole full-time employee of the company."We just need a laptop and it's very easy to scale this type of business." "Facebook has 1.2bn users and while not all of those people are potential dates, it's safe to say the audience is much bigger than Tinder of Match.com," says James, who says he has always been seen as a "bit of a Cupid" in his friendship circle.
The average campaign generates at least 15 or 20 leads at the moment." It is impossible to protect an idea like Lovebook: users could take out paid ads on Facebook themselves and cut out the middle man.
You're sitting opposite a total stranger, hoping and praying that this swipe was the one that worked and brought you the relationship that you wanted. You can literally go and look at somebody's friends. You already know what the other person likes because you have the same type of Facebook friends.
I think it's kind of ridiculous because Facebook is so much better. As a matter of fact, every day, Facebook recommends people that you should connect with. When you make a friend on Facebook you can actually read their posts; you can go back years and read about their life, see where they're at, see what inspired them. You can take a look at the things that they do, the activities they like doing, the people that they're friends with, the places they hang out at, the places they travel to.
The Lovebug package comes with dating advice to attract a wider pool of respondents, and generates more leads.
The most expensive option is Casanova, which also comes with a 10-minute pep talk before a first date. The majority of this cash is spend on the ads themsleves but Lovebook makes a small profit on each campaign.
"It's not for everyone, but we think it's a really efficient way of finding dates online," he says.